Athletic Administration/Sport Management Masters Program

Program Overview

Dick Enberg speaks to Sport Marketing and Management studentsThe graduate sport management program was founded in 1985 in response to a growing demand for better-qualified managers and administrators in professional and amateur sport. Since then the graduate sport management program has produced more than 150 graduates who are currently employed in the fields of professional, collegiate, and amateur sport. The course work provides an interdisciplinary approach to the study of sport management intended to provide a thorough foundation in business and sport while allowing flexibility for students to explore a wide variety of opportunities within the field.

Degree Requirements

Master of Science in Kinesiology
Emphasis in Sport Management
36 credit hours with a minimum 3.0 GPA required for graduation 

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To be eligible into the Master of Science in Kinesiology program, students must:

  1. Hold a degree from a four-year accredited institution.
  2. Have an undergraduate academic average of at least 2.8 (on a 4.0 scale) 
  3. Submit scores from the Graduate Record Examination (GRE) 
  4. Apply for admission.
  5. Present three letters of reference and a personal statement. 

Admission to the program is competitive. We evaluate applications on a rolling basis.

Dr. Kevin K. Byon is the coordinator of the sport management master’s program at Indiana University.

Student Accomplishments

George (Trip) Lukemeyer, a master’s student in the IU sport management program has published his review of the book “The Edge”, which has appeared in the International Journal of Sport Communication. A PDF of the review can be found at the International Journal of Sport Communication, Volume 10 Issue 1, March 2017

Additional Information

Individuals with further questions are encouraged to contact Dr. Kevin K. Byon, Master’s Program Coordinator, or Dr. Paul M. Pedersen, Director of the Sport Management Program at Indiana University-Bloomington

Photo of Dr. Kevin K. Byon, Department of Kinesiology

Contact Dr. Kevin K. Byon

Photo of Paul Pedersen, PhD

Contact Dr. Paul M. Pedersen


Image of Sport Marketing faculty, 2019
The faculty in the sport marketing/management program at Indiana University-Bloomington are, from left to right, Dr. Gary Sailes, Dr. Juha Yoon, Dr. Cassie Coble, Dr. Kevin Byon, Dr. Antonio Williams, Dr. Julius Hanks, Dr. Mike Willett, and Dr. Paul M. Pedersen.