Athletic Administration/Sport Management Masters Program

Program Overview

Dick Enberg speaks to Sport Marketing and Management studentsThe graduate sport management program was founded in 1985 in response to a growing demand for better-qualified managers and administrators in professional and amateur sport. Since then the graduate sport management program has produced more than 150 graduates who are currently employed in the fields of professional, collegiate, and amateur sport. The course work provides an interdisciplinary approach to the study of sport management intended to provide a thorough foundation in business and sport while allowing flexibility for students to explore a wide variety of opportunities within the field.

Keep up with what's going on in the Sport Management and Communication program by checking out the program blog.

Degree Requirements

Master of Science in Kinesiology
Emphasis in Sport Management
36 credit hours with a minimum 3.0 GPA required for graduation 

Tab sheet


To be eligible into the Master of Science in Kinesiology program, students must:

  1. Hold a degree from a four-year accredited institution.
  2. Have an undergraduate academic average of at least 2.8 (on a 4.0 scale) 
  3. Submit scores from the Graduate Record Examination (GRE) 
  4. Apply for admission.
  5. Present three letters of reference and a personal statement. 

Admission to the program is competitive. Only the top 20 students meeting these standards will be admitted to the fall semester class.

Dr. Antonio Williams is the coordinator of the sport management master’s program at Indiana University.

Additional Information

Individuals with further questions are encouraged to contact Dr. Antonio Williams, Master’s Program Coordinator, or Dr. Paul M. Pedersen, Director of the Sport Management and Sport Communication Programs at Indiana University-Bloomington

Photo of Dr. Antonio Williams

Contact Dr. Antonio Williams

Photo of Dr. Paul Pedersen

Contact Dr. Paul Pedersen


Faculty of the Sports Management & Marketing program at Indiana University.
Sport Marketing and Management Faculty (from left to right): Dr. Gary Sailes, Dr. Cassie Coble, Dr. Galen Clavio, Dr. Antonio Williams, and Dr. Paul M. Pedersen.