Sport Management Doctoral Program

Doctoral Graduates

Andrea N. Geurin-Eagleman, Ph.D.

Photo of Dr. Andrea EaglemanDr. Geurin-Eagleman is a member of the sport management faculty at Griffith University (Australia). In the past, she also held faculty positions at Massey University in New Zealand, Indiana University-Purdue University Indianapolis (IUPUI), Indiana University-Bloomington, and Saint Mary’s College of California. Dr. Geurin-Eagleman earned her bachelor’s degree in Journalism in 2001, master’s degree in Sport Management and Athletic Administration in 2002, and her Ph.D. in Sport Management with a minor in Mass Communication in 2008, all from Indiana University. Her research in the areas of sport management and sport communication primarily examines portrayals of athletes of differing gender, race, and nationality in all forms of media, as well as the utilization of new media by sport organizations and athletes. She has presented her research at numerous national and international conferences, and has published her research in journals such as the Journal of Sport Management, Sport Management Review, Sport Marketing Quarterly, International Journal of Sport Communication, and International Journal of Sport Management. She has taught several different sport management courses at the undergraduate and graduate level on topics such as public relations, marketing, sales management, sponsorship, strategic management, ethics, and legal issues of sport. In her free time she enjoys running, doing gymnastics, and traveling. A more extensive bio and information on her research and professional endeavors can be found at

Please click on the link here to read a recently published Chronicle of Higher Education article by Dr. Andrea Geurin-Eagleman (PhD Class of 2008).

Research Areas: Portrayals of athletes of differing gender, race, and nationality in all forms of media; The utilization of new media by sport organizations and athletes.

Dissertation Title: Investigating agenda-setting and framing in sport magazines: An analysis of the coverage of Major League Baseball players from 2000 through 2007

Dissertation Chair: Dr. Paul M. Pedersen


Matthew Blaszka, Ph.D.

Photo of Matthew BlaszkaBlaszka graduated with his Master’s degree in Sport Administration from Georgia State University in 2011. His thesis, "An examination of Sport Consumers' Twitter Usage" focused on new media utilization in the sport industry which won the 2011 Sport Marketing Association for Best Student Paper award. Prior to that, he received his Bachelor’s degree in Sport Management in 2007 from York College of Pennsylvania. Blaszka has had the privilege to present at numerous conferences, such as the Hawaii International Conference on Education, the North American Society for Sport Management (NASSM) Conference, the Sport Marketing Association (SMA) Conference, and Medicine 2.0: Social Media, Mobile Apps, and Internet/Web 2.0 in Health Medicine, and Biomedical Research Conference. Furthermore, he has competed in two graduate level case competitions at the College Sport Research Institute (CSRI) Conference. He has also been published or had papers accepted in peer-reviewed journals such as the International Journal of Sport Communication (IJSC) and Sport Marketing Quarterly (SMQ). Prior to attending IU, Blaszka worked at Atlanta International School as an assistant to the Athletic Director. He had previously worked at All-American Games, a sport marketing company that produces the U.S Army All-American Bowl and Football University football camps. He continues to work for the bowl game in San Antonio each year. He also coaches for the Cutters Soccer Club in Bloomington. He originally is from New Jersey and is an avid New York Jets and Mets fan.

Research Areas: Social media usage patterns by athletes, teams, and events; Athlete brand personality on Twitter.

Dissertation Chair: Dr. Patrick Walsh


Lauren Burch, Ph.D.

Lauren BurchDr. Burch teaches in the business division at Indiana University-Purdue University Columbus (IUPUC). Prior to beginning her doctoral studies, Burch worked for two years as a Business Development Analyst for the Department of the Navy at the Naval Surface Warfare Center – Crane Division. Her job responsibilities included developing short- and long-term strategic business objectives and the corresponding strategic marketing and communications plans necessary to achieve the desired business objectives. She also worked in public relations editing various forms of copy at a full-service advertising and public relations firm, and was a member of the American Advertising Federation (AAF) Indianapolis. Her research interests focus on quantitative and qualitative analyses of athletes’ portrayals in all forms of media, with an emphasis on new media. In her free time Burch enjoys playing various sports including soccer, softball, and tennis, spending time with friends and family, and watching a variety of professional and collegiate sporting events.

Program of Study Chair: Galen Clavio, Ph.D.

Research Areas: Media effects, Online and Social Media, Media Portrayals of Athletes


Jinwook Jason Chung, Ph.D.

Jinwook Jason ChungJinwook Jason Chung is at Grand View University as an Assistant Professor in Business Administration concentrating in sport management. His dissertation focused on electronic word-of-mouth (eWOM) and online consumer behavior in sports. He graduated from Sung Kyun Kwan University in Korea with a dual-major bachelor’s degree in Economics and Business Administration. He also received a bachelor’s degree in Sport and Leisure studies at Ohio State University and a master’s degree in Sport Management at Indiana University. Additionally, Chung has taught various activity courses in the School of Health, Physical Education, and Recreation (HPER), an adjunct instructor for (P318) Managing the Sport Enterprise, (P428) Strategic Management. His research interests focus on online consumer behavior in sports based on their individual characteristics and experiential consumption behavior of sport product consumers. Before commencing his graduate work, Chung worked in Seoul Line Corporation – a shipping consultant company in Korea – as an assistant marketer. During his free time, Chung likes to play a variety of sports, read, and spend time with family and friends. His future goal is to teach at a university while researching various aspects (i.e., media effects, consumer behavior, marketing) of sport communication and sport management.

Research Areas: eWOM; Sport media; Online consumer behavior; Consumer psychology (advertising) 

Program of Study Chair: Dr. Choong Hoon Lim


Galen Clavio, Ph.D.

Galen ClavioClavio is an Assistant Professor in the Sport Management program at Indiana University. A native of West Lafayette, Indiana, Clavio received a master's degree in Sport Management from Indiana University in 2005, and received his Ph.D. in Sport Management from Indiana University in 2008. Prior to joining the faculty at Indiana, Clavio spent two years at the University of Miami as an Assistant Professor, where he was named Faculty of the Year by the Fraternity and Sorority community for the 2007-08 school year.

His main research interest is the influence of electronic and new media on the interactions between sport organizations and sport consumers, with particular attention paid to the effects of Internet-mediated interactions between and within these groups. He is also interested in research topics such as agenda setting in sport journalism, sport marketing efforts in video games, and public relations in the sport industry. Clavio has been published in the International Journal of Sport Communication, the International Journal of Sport Management, and the International Journal of Sport Marketing and Sponsorship, among other publications

Prior to entering academia, Clavio worked in the sport industry for five years. He has industry experience as a play-by-play broadcaster, media and public relations director, talk show host, and sports blog owner and editor.

Congrats to Dr. Clavio, the 2008 Faculty of the Year recipient at the University of Miami.

Research Areas: Sport Communication, Sport Marketing

Dissertation Title: Uses and Gratifications of Internet Collegiate Sport Message Board Users

Dissertation Chair: Dr. Paul M. Pedersen


Liz Gregg, Ph.D.

Liz GreggOriginally from Evansville, Indiana, Dr. Elizabeth (Liz) Gregg attended the University of Evansville where she was a member of the women’s golf team. While working on her undergraduate degree in Sports Studies, she also earned a private pilot’s license. After graduation Liz received a graduate assistantship in the Department of Kinesiology at Indiana University-Bloomington where she completed two Master of Science degrees in Sport Administration and Higher Education Administration, and a Doctor of Philosophy with a concentration in Sport Management. Dr. Gregg’s dissertation, a History of Women’s Athletics at Indiana University was funded by the Ruth Engs Doctoral Research Grant and the Texas A & M Diversity in Sport Dissertation Grant. After a three year stint as a Visiting Lecturer at IU, Dr. Gregg accepted a position as an Assistant Professor of Sport Management at Jacksonville University in 2009. From 2010-2012, she served as the Chair of the Department of Sport and Exercise Science. After three years at JU, Gregg moved across town to the University of North Florida where she is an Assistant Professor of Sport Management and Faculty Liaison for the Institute for Values, Community, and Leadership. She’s published papers in journals such as the International Journal of Sport Communication, Journal of Sport Management, and the Journal of Legal Aspects of Sport. Outside of work, Dr. Gregg enjoys spending time with family and friends, her two dogs, cycling, running, exploring new places, and gardening.

Research: Issues in intercollegiate athletics, sport history, and branding

Dissertation Title: A History of Women’s Intercollegiate Athletics at Indiana University: 1965-2001 

Dissertation Chair: Dr. Lawrence W. Fielding


Evan Frederick, Ph.D.

Evan FrederickDr. Frederick is currently an Assistant Professor of Sport Administration at the University of New Mexico. He has taught various sport management courses including Introduction to Sport Management, Media and Public Relations in Sport, Sport Finance, Sport Marketing, Technological Applications in Sport, and Organizational Theory. He graduated from Indiana University with a Ph.D. in Human Performance (Sport Management emphasis) in 2012, a master's degree in Sport Management in 2008, and a bachelor's degree in Communication and Culture in 2005. Frederick spent time working in the sport industry as a marketing and public relations manager. His duties included securing corporate sponsorships, maintaining web content, writing press releases, creating media kits, and serving as a primary media contact. Frederick’s research interests deals primarily with new media and consumer interaction with an increased focus on fan-athlete interaction and organizational communication on social media platforms. His dissertation dealt with fan-athlete interaction on Twitter within the theoretical framework of parasocial interaction. Frederick got married in June of 2008 and in his spare time he likes to cheer on his favorite teams the Chicago Bears and Chicago Cubs.

Research Interests: New Media and Consumer Interaction

Advisor: Dr. Choong Hoon Lim


Ryan Brewer, Ph.D.

Ryan BrewerDr. Brewer is an assistant professor of finance ate at Indiana University-Columbus (IUPUC), concomitant to completing a Ph.D. in Sport Finance at Indiana University-Bloomington. His primary research focus is on the valuation of certain sport enterprises. Brewer is published in the International Journal of Sport Communication (2008), Business Valuation Update (2008), and Law Journal Newsletters (2003), with articles on the topics of sport valuation, intellectual property valuation, and equity derivatives, respectively. Brewer has also written a sport economics book review (published in the International Journal of Sport Communication, 2008), and edited the seminal edition of a corporate finance text book, authored by Craig Holden, Ph.D., entitled, Excel Modeling & Estimation in Corporate Finance. In addition, Brewer has written executive and technical teaching papers for the Indiana CPA Society (Designing Cash Flow Models, 2005), and the Institute of Business Appraisers (Valuing Intellectual Properties and other Intangibles, 2006), where he has served as seminar instructor on numerous occasions. Since earning an M.B.A. in finance from the Kelley School of Business at Indiana University-Bloomington (2001), Brewer has accrued 8 years of professional valuation consulting experience, and has on several occasions testified as a valuation expert in the Federal and Indiana State Court systems. Prior to entering professional school, Brewer worked for 5 years as a risk management engineer for a Fortune 50 (U.S.) Corporation in Michigan and Indiana, ultimately attaining worldwide responsibilities for the development of regulatory and policy compliance programs. Brewer graduated with baccalaureate degrees in environmental health and mechanical engineering from Purdue University, West Lafayette (1994).

Research Area: Confluence of Image, Competition, and Value

Dissertation Chair: Dr. Paul M. Pedersen


Anastasios Kaburakis, Ph.D.

Anastasios KaburakisThe Sport Management program at Indiana University prepared Dr. Kaburakis well for continued excellence in Higher Education and administration. He entered the Indiana University family in 2001, after practicing law in Greece, and coaching basketball at the American College of Thessaloniki, Aris Basketball Club, and the national teams of Greece. He completed his PhD in 2005, majoring in Sport Management, teaching and conducting research in Sport Law, Policy, NCAA Compliance, and Management, with a minor in Strategic Management through the Department of Management in the Kelley School of Business.

Setting up camp at his wife’s hometown, St. Louis, where Kristin Folkl Kaburakis serves as the Director of Development for the St. Louis Sports Commission, he is an Assistant Professor of Management and Sports Business at Saint Louis University (SLU) John Cook School of Business (JCSB), Department of Management. Working with several stakeholders around the nation, AACSB-accredited Business Schools’ administrators, sport management faculty, and key industry constituents, it is Dr. Kaburakis’ vision, supported by St. Louis region’s business partners, an outstanding SLU alumni network, and a very active and involved Sports Business Advisory Board and JCSB faculty, to develop an internationally competitive, comprehensive sport business education program, encompassing undergraduate, MS/MBA, and PhD levels of study, in the research intensive setting and Jesuit ethos St. Louis University provides.

Prior to his SLU appointment, and following his tenure as Visiting Professor at Indiana University and Washington University Law School in St. Louis, he served as Assistant Professor and Director of the Sport Management Graduate Program at Southern Illinois University Edwardsville (SIUE), 2006-2010. At the time of his August 2010 departure for SLU, the SIUE Graduate Sport Management Program was the strongest in the Department and one of the healthiest in the School. Subsequent to Dr. Kaburakis’ arrival, records demonstrated a 70% increase in SIUE Sport Management majors’ enrollment.

For more information, research output, and law and policy issues and developments refer to:

Kristin and Tassos Kaburakis happily reside in South County, St. Louis, and enjoy the fun and games of their four-year-old son Ian Nicholas, and two-year-old daughter Sophia Penelope.

Research Areas: Sport Law and Policy, NCAA Compliance, International Sport Governance, Strategic Management Dissertation Title: NCAA DI Amateurism and International Prospective Student-Athletes - The professionalization threshold

Dissertation Chair: Dr. Lawrence W. Fielding


Woo Young Lee, Ph.D.

Woo Young LeeDr. Lee is an assistant professor in the Athletic & Sports Business Administration program at University of Central Missouri. Lee graduated from Seoul National University in Korea with his master’s degree (2000) in Sport Sociology and received his Ph. D. in Sport Management from Indiana University in 2009. Lee’s primary research interest involves the relationship between optimum stimulation level (OSL) and sport consumer behavior. Based upon this paradigm, Lee has investigated interrelationship between certain types of personality trait and risky sports participation, media consumption of risky sports, and fantasy sports league using quantitative research methods. Furthermore, Woo has presented his research several times in conferences associated with the Association of Consumer Research (ACR), Association for Education in Journalism & Mass Communication (AEJMC) and the North American Society for Sport Management (NASSM). Lee has been published in the Journal of Sport Management, International Journal of Sport Management, and Journal of Youth Sport. Recently, he also works as a researcher for Seoul Olympic Sports Promotion Foundation.

Research areas: marketing of risky sports, fantasy sports league, sport media (advertising), consumer psychology

Dissertation Title: The moderating role of sport service type on the relationship between ad message type, service trial promotion, and consumers’ responses to the advertisements

Dissertation Chair: Dr. Choong Hoon Lim

Email: wylee@ucmo.eduPhoto of Dr. Lee's award.

Dr. Wooyoung Lee – a 2009 graduate of the IU doctoral program – received the University of Central Missouri’s “Excellence in Scholarship/Creative Activity Award” in 2013. Congrats Dr. Lee!

Tywan Martin, Ph.D.

Tywan MartinMartin is an assistant professor at the University of Miami. His primary research focus is on the influence, persuasion, and impact of media messages on consumer behavior across various platforms (e.g., magazines, television, social media, mobile devices). Additionally, his research examines brand perception and how associated thoughts and ideas about sport brands are utilized to influence fan behavior. Martin has taught a number of undergraduate and graduate courses that are directly in line with his research interests. While at Indiana University, Martin studied under Paul M. Pedersen. Martin’s dissertation, Mixed Marital Arts (MMA) and the media: Using the content analytic method to examine the print communication coverage devoted to an emerging sport, was the first to investigate the combat sport’s treatment in a popular general interest sport publication. In addition to his research and academic background, Martin has a wealth of experience in the sport industry and student affairs at the collegiate level. In his free time, he enjoys reading, fishing, golfing, exercising, and watching and attending sporting events.

Research Areas: The influence of media messages on consumer behavior; The role of brand perception on fan behavior

Dissertation Chair: Dr. Paul M. Pedersen


Coyte Cooper, Ph.D.

Coyte CooperDr. Cooper is an Assistant Professor of Sport Administration at the University of North Carolina at Chapel Hill. While he has taught a variety of Sport Management courses, his area of teaching specialization focuses on the business aspect of sport (e.g., Sport Economics/Finance, Sport Marketing). With an emphasis on issues in college athletics, Coyte has a directed line of research focusing on the challenges facing nonrevenue sport teams. In particular, he is currently working closely with the National Wrestling Coaches Association to develop research to help enhance the sustainability of college wrestling programs. He received his Doctorate in Sport Management from Indiana University-Bloomington in the fall of 2007. In addition to his academic background and research endeavors, Dr. Cooper has a rich sport industry background with various practitioner positions such as the assistant wrestling coach at Indiana University-Bloomington from 2004-2006 and a cameraman and production assistant at ESPN from 1999-2006. You can follow Dr. Cooper in Twitter at:

Research Areas: Issues in intercollegiate athletics (Emphasis: nonrevenue sport programs); Strategies to save college wrestling programs; Leadership development in academic and athletic settings

Dissertation Title: An Analysis of Intercollegiate Athletic Website Coverage Across Multiple Divisions

Dissertation Chair: Dr. Paul M. Pedersen

Courses Taught: Sport Economics/Finance, Sport Marketing, Sport & Event Management; Research Methods


Jacqueline Lee, Ph.D.

Photo of Jacqueline Lee, Doctoral Student in Sports Marketing and ManagementLee joined the Indiana University Sport Management (Human Performance) Ph.D. program in the summer of 2010 (minoring in psychology), where her main research interest focuses on image communication, and how tactics, strategies, and behaviors are used to manage impressions.  She is published in the Journal of Contemporary Athletics.  While completing her doctorate, Lee teaches as an associate instructor for the Sport Marketing and Management Program in the Kinesiology Department, as well as as an instructor for the Physical Activity Instruction Program (PAIP).  Prior to beginning her doctoral studies, Lee was a tennis student-athlete at The University of Iowa, graduating in December of 2008 with a degree in Health Sciences.  In 2010, she received her master’s degree in Athletic Administration and Sport Management from Indiana University.  While completing her master’s degree, Lee worked for the Indiana University Center for Student Leadership Development (CSLD), interned with the Indiana Fever Marketing Department in 2009 during their run to number two in the WNBA, and worked for the Indianapolis Colts during their 2009/10 trek to the Super Bowl Championship.  In 2011, Lee spent time in Chicago, IL training at The Image Studios, an image communication firm, where she continues close ties.  A native of Canton, Ohio, Lee enjoys spending time with her family, and is passionate about her role in lives being transformed by the Word of God.

Research Area: Image communication, impression management in sport

Program of Study Chair: Dr. Gary Sailes


Sanghak Lee, Ph.D.

Sanghak LeeSanghak Lee is Assistant Professor in the Department of Business Administration at Korea Aerospace University (KAU) in Korea. He graduated from KAU with his bachelor’s in Business Administration (1996) and M.B.A. in Marketing (1999). Lee also gained his second master’s degree (M.A. in Sport Marketing) from Indiana University (2007). Lee’s research interests focus on the below-the-line (BTL) marketing communication through sports such as sponsorship. Lee has researched and suggested theoretical backgrounds and managerial implications to build a sponsorship evaluation model. Lee also has various teaching experiences both in the U.S. and in Korea. He was a lecturer and taught Sport Sponsorship and Sport Marketing classes at Indiana University. After his graduation at IU, Lee was Assistant Professor at Johnson & Wales University, Charlotte and taught Entertainment Marketing, Event Management, and Sport Management classes for two years. Now he teaches marketing related classes at KAU. Additionally, Lee has eight years of marketing and industry experience. He worked as Promotion Account Executive for TBWA Korea for five years. There, he planned and executed more than 40 advertising, promotion, event, and sport marketing campaigns, including the SK Telecom Open. He also worked for British American Tobacco Korea and managed the BAT GT Championship (auto racing). He has also been the sportswriter covering the Indianapolis 500, Allstate 400, Coca-Cola 600, and other motor races. In addition, He is an avid fan of Indianapolis Colts, #48 Jimmie Johnson, and Pusan Lotte Giants (Korea Baseball Organization).

Research Areas: Sport marketing; Sponsorship; Endorsement; Pricing; Service marketing; Auto racing

Dissertation Title: Influence of brand exposure frequency and sport involvement on sport sponsorship effects: An examination of mere exposure

Dissertation Chair: Dr. Paul M. Pedersen


Chris Reynolds, Ph.D.

Chris ReynoldsChris Reynolds is at Northwestern University. Reynolds graduated from Indiana University with a baccalaureate degree in 1993 and a juris doctorate in 1996. He currently serves in the position of Senior Associate Athletics Director at Indiana University. His responsibilities include the supervision of several Olympic sports and drafting game contracts for the large majority of IU’s athletic programs. Prior to returning to Indiana University, Reynolds served for three years in the position of Assistant Athletics Director at the University of Notre Dame. His work at Notre Dame centered primarily on educating athletic department staff, coaches, student-athletes and the university community on NCAA and Big East Conference compliance rules. Before joining the staff at Notre Dame, Reynolds served as an Assistant Athletic Director at Western Michigan University. His duties included drafting coaches’ contracts, consulting on human resources and legal issues, and managing the athletic department’s compliance with NCAA regulations. In addition to his athletic department duties, he was also a part-time faculty member at Western Michigan University. Prior to his stint at Western Michigan University, Reynolds worked in the athletics department at Michigan State University. He began his athletics administration career immediately after graduating from law school as an intern at the National Collegiate Athletic Association (NCAA) national office and has conducted professional and leadership skills development workshops for Nike, the NCAA, Western Michigan University and Indiana University.

Program of Study Chair: Dr. Paul M. Pedersen

Research Area: Sports Law


Katie Shea, Ph.D.

Katie SheaShea recently accepted an assistant professor position at Springfield College. Her master’s degree and doctoral program of study and dissertation were completed at Indiana University. Shea graduated with a baccalaureate degree from the department of political science at the University of Wisconsin-Madison. During her undergraduate career, she competed for the Badgers as a scholarship student-athlete and was a member of the university’s Harvard Model United Nations Team. Shea gained from her work experiences in the capital of Wisconsin: interning in a lobbying firm, as a sales executive in a new political news organization, and as a student representative for several state and national election campaigns. In 2001, she moved to Tampa to be a recruiter in the health care industry and voluntarily coach for various colleges and high schools. Shea’s coaching experience led her to re-direct her career from business to education when she was offered a position to teach history and coach the rowing team at Tampa Preparatory School. The experience of teaching and coaching developed her interest in the field of sport management and provided her with the motivation to pursue research and academics in higher education.

Program of Study Chair: Dr. Lawrence W. Fielding

Research Area: Public Management, Policy, Program Evaluation


David Pierce, Ph.D.

David PierceDr. Pierce is at Indiana University-Purdue University Indianapolis (IUPUI). Since 2007 Pierce has given over forty academic presentations, co-authored over thirty peer-reviewed articles in regional, national, and international journals, secured over twenty external grants and contracts, and taught seven different courses in the sport management curriculum. He was awarded the Young Professional of the Year honor by the Indiana Association for Health, Physical Education, Recreation and Dance in 2011, and his presentation “Sport sales personnel perceptions of factors impacting job performance: A factor analysis of sport sales activities” was recognized by the Sport Marketing Association as the Paper of the Year in 2012. Dr. Pierce has served as the play-by-play radio voice of the Marian University football team since its inception in 2007, and was on the call for the team’s NAIA national championship victory in 2012. Pierce lives in Fishers, Indiana, with his two-year old son Charlie and wife, Sara.

Research Areas: Sport sales; sport management student career choice; volunteer management

Dissertation Title: Applying Amateurism in the Global Sports Arena: Trend Analysis of NCAA Student-Athlete Reinstatement Cases Involving Amateurism Violations

Dissertation Chair: Dr. Lawrence W. Fielding


Erianne Allen Weight, Ph.D.

Erianne WeightDr. Erianne A. Weight is an Assistant Professor of the Sport Administration at The University of North Carolina – Chapel Hill. She was previously an Assistant Professor in Sport Management at Bowling Green State University for five years. Her research is directed by the vision to increase opportunities for athletic participation and education. This effort has thus far been focused on entrepreneurship within intercollegiate athletics, the significant role of a coach, Title IX, and non-revenue sports. She is currently the Vice President of Finance for At-Bat-Stats, a statistical consulting firm; the secretary of the North American Society of Sport Management, a member of the board of directors for Prana Fitness; and an active consultant for Division I non-revenue sports. She earned her Ph.D. in Sport Marketing and Management from Indiana University in 2006, and her Master of Business Administration and B.S. in exercise and sport science from the University of Utah where she also competed as a hepthathlete and served as a graduate assistant coach. The courses she have taught include sport marketing, sport finance, strategic management, and intercollegiate athletic administration. She lives with her husband, Matt, a commercial pilot and former University of Illinois wrestler and daughter, Aleah, in Chapel Hill, North Carolina.

Research Areas: The value of intercollegiate athletic participation, non-revenue intercollegiate team fortification, Title IX, and the entrepreneurial role of a coach.

Dissertation: Entrepreneurship—A coaching strategy to sustain division I-A non-revenue sport vitality

Dissertation Chair: Dr. Lawrence W. Fielding


Erin L. McNary, Ph.D.

Erin McNaryDr. McNary is an Assistant Professor in the College of Global Business and Professional Studies Sports Management Program at Fontbonne University (St. Louis, Missouri, USA). She also serves as the Director of the Sports Management Program. While earning her master’s degree and Ph.D. from Indiana University, she was the Manager of Operations and Graduate Assistant for The President’s Challenge Program, a national physical activity and fitness awards program. During Dr. McNary’s time at Indiana University, she taught Sport Sales and Management of the Sport Enterprise. She currently teaches Introduction to Sports Management, Sports and Entertainment Marketing, and Current Issues in Sport. After finishing her undergraduate coursework at the University of Illinois (Champaign, Illinois, USA), Dr. McNary completed an internship at the Student Recreation Center at Arizona State University (Tempe, Arizona, USA). McNary also worked at The University of Texas-San Antonio Recreation Center as a Facility Coordinator and spent the following year teaching kinesiology courses at Northwest Vista College (San Antonio, Texas, USA).

Dr. McNary’s main scholarly areas of interest include sport management and sport communication specifically focusing on portrayals of race, gender, disability, type of sport and ethics in youth sport, marketing and sponsorship in youth sport, and the history, marketing and promotion of women in sport. Exploring teaching and learning in the discipline is an additional research interest. McNary enjoys spending time with family and friends, working out, yoga, and travel.

Research Areas: Sport Management, Sport Marketing, Sport Communication, Youth Sport, Social Issues in Sport, Sport Management Teaching and Learning

Dissertation Title: Using the Social Cognitive Theory of Mass Communication: An examination of article and photographic content of a youth sport magazine from 1989-2008

Dissertation Chair: Dr. Paul M. Pedersen


Patrick M. Kraft, Ph.D.

Patrick KraftDr. Kraft is at Loyola University Chicago. Kraft received his Ph.D in Sport Management from Indiana University in June 2008. He received his master's degree in Sport Management from Indiana University in 2005, and his bachelor’s degree in Sport Marketing and Management in 2000. Kraft’s research is focused on brand development, brand equity, marketing, and sponsorship. Currently, Kraft is writing a scholarly textbook on Sport Sales which is co-authored by Kraft’s Dissertation Chair Dr. Miloch. Kraft is also actively involved in marketing and brand consulting. Kraft has been published in Sport Marketing Quarterly, the International Journal of Sport Management, and the International Journal of Sport Marketing and Sponsorship.

Prior to pursuing his doctorate, Kraft worked in both professional and amateur athletics with responsibilities including day-to-day event operations as well as the development and enhancement of local, national and international marketing programs. He has successfully solicited sponsorships and managed public relations efforts, promotional programs and fundraising initiatives with companies such as: AFLAC, All-State Insurance, Budweiser, Coca-Cola, Goodyear Tire, Speedo, and United Airlines. Furthermore, Kraft has worked with such media outlets as, NBC, ESPN, MTV, Spike TV, HD NET, Fox Sports Net, and several local affiliates. Kraft is an Indiana University Football Letterman and member of the I Association.

Research Areas: brand development, brand equity, marketing and sponsorship.

Dissertation Title: The Development of the sport brand in the 21st century

Dissertation Chair: Dr. Kimberly Miloch


Ryan Rodenberg, Ph.D.

Ryan RodenbergRodenberg is an assistant professor in the Department of Sport Management at Florida State University. Prior to entering academia, he served as Associate General Counsel at sports marketing firm Octagon in Washington, DC. He earned his law degree from the University of Washington in 2000 and his undergraduate degree from Creighton University in 1997. He has published a number of academic articles in both law reviews and peer-reviewed journals. Reprints of his work are available at his website ( and SSRN.

Research Area: Sports Law

Dissertation Chair: Dr. Lawrence W. Fielding


Geoffre Sherman, Ph.D.

Geoffre SheranSherman is at Marian University. His research focus is in the area of the history of the National Collegiate Athletic Association and legal and economic policy within intercollegiate athletics. Sherman served as a visiting lecturer for two years, served as an associate instructor for two years, and worked within the IU athletic department for six years. He spent time teaching courses in sport management, athletics in higher education, and sports information. Sherman, who is working on his dissertation entitled “Ensuring its existence: the NCAA as a cartel,” has presented at national sport management and sport law conferences. Prior to pursuing his doctorate, Sherman earned his master of science in kinesiology from Indiana University in 2001 and his bachelor of arts in journalism and mass communication in 2000. Sherman is currently in his second year as sports information director and an adjunct professor of sport management at Marian College, an NAIA-affiliated institution in Indianapolis with a startup football program. Sherman currently resides in Plainfield, Ind., with his wife, Tara, and enjoys soccer, baseball and playing the tenor saxophone.

Research Areas: sport management, sports information, sports law

Dissertation Title: Ensuring its existence: the NCAA as a cartel

Dissertation Chair: Dr. Lawrence W. Fielding


Young Ik Suh, Ph.D.

Young Ik SuhSuh is the sport management program coordinator and an assistant professor at Claflin University. Before moving to Orangeburg, South Carolina, Suh was completing his doctorate at Indiana University, where he worked as an associate instructor for various sport management and sport marketing courses such as Managing the Sport Enterprise and Sales Management in Sport. His research areas are related to marketing and media in sport. He is interested in studying how new media such as the Internet influence sport consumption behavior and attitude and how sport marketers utilize new media as marketing and communicating tools. Furthermore, he has submitted several research papers at well-known journals such as Sport Marketing Quarterly and International Journal of Sports Marketing and Sponsorship and has made several presentations at prominent conferences such as NASSM, SMA, NASSS, and EASM. Suh received his bachelor’s degree in mechanical engineering and business administration as a double major at Sung Kyun Kwan University in Korea and he graduated with master’s degree in Sport Management from Florida State University. While earning his master’s degree, he completed an internship at Seminole Athletics Marketing at FSU. Currently, he also works as a volleyball agent for the KOrean VOlleyball federation (KOVO). Suh’s future goal is to teach at the university level while pursuing various research interests. In his free time he enjoys playing golf, reading, and spending time with friends.

Research Areas: New Media, Consumer Behavior, Fantasy Sports, Sports Video Games, Service Quality

Dissertation Chair: Dr. Paul M. Pedersen


Greg Jensen, Ph.D.

Greg JensenJensen currently is employed as a Vice President at T Squared Partners (TSP), LLC a New York based hedge fund where he serves as the head of due diligence coordination, ongoing investment monitoring, and portfolio maintenance. In this capacity, Dr. Jensen oversees TSP's due diligence process and is responsible for managing the portfolio company's post-investment performance. In addition to his responsibilities at TSP, Jensen currently serves as the Founder and President of Pristine Sports Management (PSM), LLC. PSM is a sport management firm that provides a full array of services to their clients to include: contract negotiation, marketing/endorsement and financial planning services.

Prior to TSP and PSM, Dr. Jensen served as a Captain in the United States Marine Corps as a “JAG”. During this time he was assigned as a Senior Defense Counsel providing a full range of litigation services to Marines stationed aboard the western half of the United States. In this capacity Jensen represented over 50 Marines as the lead defense counsel in both Special and General Courts Martial ranging from allegations of “Top Secret” security breaches to Murder. Dr. Jensen completed his Ph.D. in Sport Management in May of 2009. Prior to graduation his extensive academic background included the following degrees from Indiana University: Doctor of Jurisprudence (J.D.) from the Maurer School of Law, M.S. (Kinesiology / Sport Management) and a B.S. (Finance) from the Kelley School of Business.

Dr. Jensen was a two-time letter winner on the Indiana University football team as well as team captain during his senior year. He is a National Football League Players Association Registered Contract Advisor and is a member of the Indiana Bar.

Research Areas: The sport agent and athlete relationship; The financial impact of sport on the economy.

Dissertation Title: In Whose Best Interest: Sports agents and limited disclosures.

Dissertation Chair: Dr. Lawrence W. Fielding


Sang Keon Yoo, Ph.D.

Sang Keon YooYoo is nearing the completion of his doctorate in sport management at Indiana University. He graduated from Seoul National University with a Bachelor’s degree in Sports Science and a Master’s degree (Area of focus: Sport Philosophy) in Education. Yoo worked as a sports journalist for 13 years at Maeil Business Newspaper, which has the largest circulation among Korean economic dailies. Prior to pursuing his doctorate, Yoo began his life anew as a graduate student majoring in mass communication (Area of focus: Sport Journalism) at Southern Illinois University- Carbondale. As a doctoral student he has been an instructor for lecture classes (Sport PR, Sport Governance, International Sport Management, Sport Writing etc.), worked as an assistant on a major grant, and researched various aspects of sport communication. Yoo is currently working hard to connect his previous field experience to his pedagogical efforts and research endeavors. His main academic accomplishments include a book publication (Sport communication and the industry: An examination of the theoretical, practical, and occupational aspects of sport communication in Korea, 2012), three journal articles, and 10 research presentations at leading sport management/media conferences. Recently, he co-authored the opening chapter (“Communication Theories and Sport Studies”) in the Routledge Handbook of Sport Communication. Yoo’s research is premised on the belief that understanding media is critical for the development of sport studies and thus it examines communicational and journalistic aspects of sporting settings that influence the sport industry and sport consumer. In particular, his work draws on theories and concepts from diverse literature in mass communication, journalism, and media studies, and applies these notions to the study of various aspects of sport communication and management. During any spare time Yoo plays golf and visualizes the plot of a novel that portrays an athlete hero’s success and collapse.

Research Areas: Sport communication; Sport public relations; Sport ethics; Multi-cultural issues in sport; Globalization

Dissertation Title: Finding a breakthrough in a newsroom labyrinth: Investigating the work routines, professional challenges, and future strategies of Korean newspaper sports journalists

Program of Study Chair: Dr. Paul M. Pedersen


Antonio Williams, Ph.D.

Antonio WilliamsDr. Williams is an assistant professor of sport/fitness marketing in the sport management program at Indiana University. He is also the minority recruitment and retention coordinator at Indiana University’s School of Public Health-Bloomington. He received his Bachelor’s of Science degree in Kinesiology/Sport Communications from South Carolina State University where he graduated Magna Cum Laude and was a two-time Presidential Scholar. Williams also holds a Master’s of Science Degree in Athletic Administration from Indiana University where he was a NCAA minority achievement scholar, and Indiana University minority scholar. In 2007, Williams became the youngest faculty member and the first African American to pursue a Doctorate in Human Performance (Sport/ Fitness marketing) at Indiana University. In addition, Williams is the visionary and CEO behind Black Health and and Tony Sentel Consulting LLC. Throughout his career in the sport and fitness industry, he has trained, taught, and inspired hundreds of students and clients. Williams has served in capacities such as, Strength Coach, Trainer, Professor, Consultant, and Administrator. His work has been featured in the St. Petersburg Times, the New York Times, and Fox News to name a few. He also lectures and consults on topics that include but are not limited to the marketing of fitness, benefits of exercise and physical activity, and consumption of sports and fitness within diverse populations. His dissertation is focused on the segmentation of the fitness market based on the perceived benefits of the consumer. More importantly, Williams is married to the lovely Crystal Williams.

Research Areas: Fitness Marketing, Brand Management, Advertising and Consumption through Video Gaming

Dissertation Chair: Dr. Paul M. Pedersen


Won-Youl Bae, Ph.D.

Photo of Dr. Won-Yul Bae.Dr. Bae is an assistant professor in Sport Management at Marshall University. He is teaching Sport Finance, Business of Sport Agent, Seminar in Sport Management, and Research Methods in Sport Studies. Dr. Bae received his Ph.D. in Sport Management at Indiana University. He also holds a Master’s Degree in Sport Administration and Facility Management from Ohio University. Dr. Bae received his B.A. in Marketing at the University of Utah and B.S. in Japanese Literature at Dan Kook University in Korea. He played Basketball for four years at Dan Kook University (e.g., Division I) on a full athletic scholarship.  Dr. Bae’s primary areas of scholarly interest are sport marketing, sponsorship, sport media, and sport agency. Dr. Bae is now researching, publishing, and presenting about the golf participation motivation of Korean and American students who attend universities in the United States, and the reasons why Korean professional female golfers have been successful in securing such a dominant position on the LPGA Tour. Dr. Bae is also interested in examining the influence of marketing and brand image of Social Network Service (e.g., Facebook, Twitter) on the interaction between sports teams and fans. Furthermore, Dr. Bae is a basketball agent for the Korean Professional Basketball League. He is representing many American basketball players and working with prestigious sport agencies in U.S. He has placed several players in Korea over the last three years and also helps other players to secure contracts with various Asian and European teams.

Research Areas: Sport marketing, sponsorship, social network service and sport agency

Dissertation Chair: Dr. Paul M. Pedersen


Cara Wright, Ph.D.

Cara WrightCara Wright is employed at Pacers Sports and Entertainment. Wright received her BA is Communications Management with a concentration in Marketing and PR from the University of Dayton, where she also played on the women’s basketball team. She then worked for two years as the Administrative Director of Operations for the Basketball Club of Columbus and Indianapolis LLC. Wright received her Master’s in Athletic Administration/Sport Management from Indiana University. Wright currently serves as a graduate advisor for the Hoosier Sports Business Organization (HSBO), interns in the Indiana University Athletic Department as well as works with marketing for the IU women’s basketball team. Wright’s research focus is on de-socialization of women from sport as well as marketing for women’s basketball both collegiate and professional.

Program of Study Chair: Dr. Paul M. Pedersen

Research Areas: Sociological and Marketing Aspects of Women’s Sports


Chad Witkemper, Ph.D.

Chad WitkemperWitkemper is at Indiana State University. His educational path began at Indiana University where he obtained his bachelor’s degree in Public Affairs in 2002. Witkemper has over seven years experience in private business management, holding several different leadership positions throughout his career. After several years of working in the private sector, he decided to return to school, acquiring his Master’s degree from Indiana University in Sport Management/Athletic Administration in 2009. He has taught activity courses at Indiana University, including E113 and E165, and has taught courses in Sales Management, Strategic Management, and Organizational Management. Witkemper intends to focus his research on sport’s organizational structure, leadership attributes, and social media consumer behavior. In his free time, he loves spending time with his family, watching collegiate sports, and adventurous activities like climbing Mt. St. Helens.

Research Interest: Generation gap management in sport organizations, strength based leadership styles in sport, Social media consumer behavior

Program of Study Chair: Dr. Choong Hoon Lim


Matthew Zimmerman, Ph.D.

Matthew ZimmermanZimmerman joined the Indiana University Sport Management Ph.D. program in January 2010. A decade before, he earned his bachelor's degree from IU's School of Journalism. From there, Matthew was a sports journalist for two newspapers in his native Southern California, writing and reporting on everything from high school volleyball to Major League Soccer, and also spent time on the sidelines at Big West Conference athletics and the Summer XGames. He then earned a master's degree in Convergence Journalism at the University of Missouri before being accepted into IU's sport management program. In addition, Matthew has worked as a freelance sports journalist, and spent some time with the Walt Disney Company and the ABC News Investigative Unit.

Research Interests: New and Social Media effects on fan/sports organization relationships

Program of Study Chair: Dr. Galen E. Clavio