Sport Management Doctoral Program
Doctoral Student Committees
- Jonathan Benedek
- L. Julius Hanks, II
- William Jang
- Charles Jones
- Anthony Kim
- David Lovell
- Byungik Park
- Hope Zeller
- Jingxian (Cecilia) Zhang
Jonathan Benedek is a PhD student in the Sport Management program at Indiana University. Benedek is a two-time graduate from Indiana University, earning with a master’s degree in Athletic Administration in 2009 and a bachelor’s degree in Sport Communication in 2008. He is currently the Senior Director of Marketing for the Indiana University Department of Intercollegiate Athletics. His responsibilities are primarily centered around increasing attendance and improving the fan experience for Indiana's 24 varsity sport programs. Additionally, he also works as an Adjunct Faculty member in the School of Public Health where he teaches a sport sales class. Benedek is also a Faculty Advisor for the Indiana University Student Athletic Board. Since 2011, Benedek has been a member of the National Association of Collegiate Marketing Administrators (NACMA). His research interests include marketing, branding, revenue generation in sport organizations and the role of collegiate athletics in higher education.
Hanks is a Bloomington native who graduated from Indiana University with a master’s degree in sport management and a bachelor’s degree in history and education from Morehouse College (Atlanta, Georgia). Following his undergraduate education, Hanks worked as a college advisor at South Atlanta High School where he was responsible for assisting many first generation students apply to college, engaging in academic advising, mentoring student athletes, managing community service opportunities, and facilitating fitness programs for students and faculty. His professional experience in the sport industry includes coaching, facility management, event planning, and social media management. He served as a youth coach at Indiana Track Club, and an assistant track and field coach at Bloomington High School North as the head sprint and relay coach from 2012-16. His prior experience as a collegiate cross country and track and field student-athlete and coach led him to the field of sport management in the graduate program within the School of Public Health at Indiana University. Hanks’ research interests are the experiences and career pathways of minority groups in the sport industry, with a focus on African American women.
Research Areas: Race & Gender Inequality, Critical Race Theory, Black Feminist Thought, Sport Sociology
Program of Study Chair: Dr. Gary Sailes
William W. Jang is a PhD student in Sport Management at Indiana University (IU). Jang's research interest involves consumer behaviors associated with physical environments, atmospherics, and service quality affect consumer behavior. His research examines how the physical environment, sport venue atmospherics, and perceived service performance affect sport consumers’ emotional responses and behavioral intentions. Since 2014, Jang has presented his research at domestic and international sport management and marketing conferences including North American Society for Sport Management (NASSM), Sport Marketing Association (SMA), Association of Marketing Theory and Practice (AMTP), and the International Sport Management Conference (ISMC). Jang has an undergraduate degree in Golf Management from Kyung-Hee University in South Korea and a master's degree in Sport Management from the University of Georgia (UGA). As an undergraduate, Jang worked on a consulting project for Bear River Golf Resort and as an intern for GMI Golf Group in Korea. At UGA, Jang completed his thesis titled "Relationships Between Sportscape and Behavioral Intention of Spectator: Case of Four Professional Major League Sport Events." Jang also worked as a physical education instructor and taught beginner golf classes. At IU, Jang works as an associate instructor, assisting with a number of undergraduate sport management academic courses. Jang also works as a frontline staff member assisting the iSTEPs Global Training Educational Programs, which provide academic and internship experiences at IU for visiting students from Shanghai International Studies University. Faculty members and teaching assistants who have worked with Jang state that he is hardworking, and has a positive approach to his work. In his spare time, Jang enjoys playing golf.
Jones’ research interests focus on different aspects of sport consumer behavior, primarily in the context of recurring mega sport events. Jones’ research has been published in sport management and social psychology journals and he has presented his research at domestic and international sport management and marketing conferences. Jones graduated from Georgia Southern University with a master’s degree in Sport Management in 2013 and a bachelor’s degree in Multimedia Communication in 2010. While in the undergraduate program at GSU, Jones worked as a broadcaster for the Georgia Southern Radio Network where he hosted a post-game call-in show following Eagle football games, in addition to performing play-by-play and color analyst roles for select GSU women’s and men’s basketball games. Following his undergraduate education, Jones worked as an account executive for a radio station in middle Georgia where he created and implemented marketing plans for area businesses that sponsored high school football radio broadcasts. As a graduate student, Jones worked as a media relations assistant where he served as the primary media relations contact for six varsity sports. In this role, Jones produced press releases and online content to promote GSU teams and student-athletes. As a doctoral student in sport management, Jones received academic appointments that allowed him to serve as an associate instructor and graduate teaching assistant. In these roles, he has taught undergraduate sport management courses, assisted in lecture classes taught by faculty in the sport management program, and taught various physical activity courses. In his spare time he enjoys attending IU sport events and listening to music.
Research Areas: Consumer Behavior, Relationship Marketing, Service-Dominant Logic, Fan Engagement
Program of Study Chair: Dr. Kevin K. Byon
Kim’s personal and academic backgrounds mostly pertain to sports. He graduated from Kyung-Hee University, majoring in sport coaching, and earned his master’s degree in sport management at Seoul National University. He played soccer for 15 years including 3 years as a professional. He also served as an assistant coach of the men’s soccer team at a university for 2 years. His research interests largely lie in the field of consumer behavior. Specifically, Kim is focused on ascertaining the influence of employee citizenship behavior and dysfunctional behavior on consumer citizenship behavior and consumer participation in various sport contexts. He seeks to parlay his practical knowledge of sport into research and to make contributions to both academic and real-world settings. In his spare time, Kim runs 5K races, lifts weights, plays soccer and takes long-distance bicycle rides.
Research Areas: Consumer behavior, Marketing, Organizational behavior, Organizational citizenship behavior, CSR
Program of Study Chair: Dr. Kevin K. Byon
Park is a first year PhD student in the Sport Management program at Indiana University. He has a master’s in Sport Management from Indiana University (IU) and bachelor’s degree in Physical Education from Dongguk University in Seoul, South Korea. While as an undergraduate he worked in various university positions such as teaching assistant, administrative assistant, and research assistant. His research interests focus on how brand management influences various variables (e.g., sports teams, athletes, sport-related products, consumer behavior) in the field of sport management. As a member of the KSIA (Korea Ski Instructors Association), Park worked as a snowboard instructor in Yongpyong Ski Resort. He presently enjoys basketball, snowboarding, soccer, squash, and tennis in his free time.
Lovell – a third-year PhD student in the Sport Management program at Indiana University – graduated from Indiana University with a master’s degree in Recreational Sports Administration in 2003 and a bachelor’s degree in Sport Management in 1993. He currently serves as an Associate Director of Branding and Fan Experience at the National Collegiate Athletic Association (NCAA). His responsibilities include strategic brand building and developing fan experience strategies for NCAA Championships and targeted initiatives. Prior to his work at the NCAA, Lovell served for five years as Assistant Athletic Director for Marketing and Promotions at the University of Miami. His work centered on generating revenue and increasing attendance for football, men’s and women’s basketball, and baseball. He served as the licensing representative for Hurricane Athletics and managed the contracts of key equipment suppliers and pouring rights partners. Lovell also served as an adjunct lecturer and taught an undergraduate sports marketing class at the University of Miami. Before joining the staff at Miami, Lovell served for five years as Director of Marketing and Promotions for Indiana University Athletics. His duties included generating revenue and increasing attendance for football, men’s and women’s basketball, volleyball, and men’s and women’s soccer. His responsibilities included visual brand oversight as licensing representative for IU Athletics. Lovell has been a member of the National Association of Collegiate Marketing Administrators (NACMA) since 1998, and currently serves on the NACMA board. His research interests include: Analysis of strategic plans among Division I college athletic departments; student-athlete experiences in college; relationship between marketing and sales in college athletics. In his free time Lovell enjoys running, reading, spending time with friends and family, traveling, and watching a variety of professional and collegiate sporting events.
Research Area: Marketing, branding, and strategic planning among Division I college athletic departments
Program of Study Chair: Dr. Paul M. Pedersen
Zeller is a PhD student and Associate Instructor in the Sport Management program at Indiana University. Zeller attended Indiana University for her master's degree in Sport Management and has a bachelor’s degree in Liberal Studies with concentrations in Business, Sociology, and Youth Ministry from Bethel College. Zeller currently works for DistinXion, a non-profit organization that uses sports training to teach character through summer athletic camps and other programs. She has held the VP of Marketing position and is currently the VP of Talent Management and Director of the Cheerleading Division for DistinXion. Her responsibilities include developing and implementing marketing strategies, maintaining the DistinXion brand, and donor and sponsor management. Zeller also developed and manages the cheerleading division and has recruited, trained, and mentored college cheerleaders to work and make a positive impact at DistinXion Cheer Camps. Through DistinXion's college internship experience, Zeller has also mentored over 75 interns in their personal, professional, and leadership development. Zeller has also been a public speaker for numerous conferences for women and teen girls, encouraging them to make a positive impact. Along with her experience with DistinXion, Zeller has vast experience in the professional sport world while her husband played professional basketball.
Research Areas: Sport Sociology, Professional Sport & Family, Intercollegiate Sport & Family, Character and Leadership Training in Sport
Program of Study Chair: Dr. Cassandra Coble
Jingxian (Cecilia) Zhang is a Ph.D. student in the Sport Management program at Indiana University (IU). As a doctoral student, , Zhang received an academic appointment of associate instructor (AI). As an AI, Zhang assists undergraduate classes (i.e. Issues in Intercollegiate Athletics and Issues in Sport Communication) taught by sport management faculty members. Her research interests broadly lies in consumer behavior as it relates to event impact, image, satisfaction, and behavior intentions in the context of mega sport event. She has a bachelor’s degree in English and master's degree in Sport Management from Shanghai University of Sport. She worked as a volunteer at numerous mega event that includes Chinese Grand Prix, the 2011 IAAF (International Association of Athletics Federations) Shanghai Diamond League, and 2012 Shanghai Tennis Masters Series. In addition, Zhang wrote sections concerning Chinese National Philosophy and Social Science program with regard to interactivity between sport and tourism industry. In her free time, Zhang enjoys travel reading novels, and watching various sport programs.
Research Areas: Consumer Behavior, Relationship Marketing, Event Marketing, and Sport Tourism
Program of Study Chair: Dr. Kevin K. Byon