Sport Management Doctoral Program

Doctoral Students

Doctoral Student Committees

Research Committee
Photo of 2014 research committee
Activities Committee
Photo of 2014 activities committee
Communications Committee
Photo of 2014 ctivCommunications Committee
Marketing Committee
Photo of 2014 Marketing Committee

Doctoral Students



 L. Julius Hanks, II

Photo of L. Julius Hanks, II. Hanks – a second-year PhD student in the sport management program at Indiana University – is a Bloomington native who graduated from Indiana University with a master’s degree in sport management and from Morehouse College (Atlanta, Georgia) with a bachelor’s degree in history and education. Following his undergraduate education, Hanks lived in Atlanta for two years and worked as a college advisor at South Atlanta High School where he was responsible for assisting many first generation students apply to college, engaging in academic advising, mentoring student athletes, managing community service opportunities, and facilitating fitness programs for students and faculty. He is currently an assistant track and field coach at Bloomington High School North where he is serves as the head sprint and relay coach. His prior experience as a collegiate cross country and track and field student-athlete and coach led him to the field of sport management and the graduate program within the School of Public Health at Indiana University. Hanks’ research interests are leadership and development, with a particular focus on investigating diversity in upper management in collegiate and professional athletics.

Research Areas: Leadership & Development, Race & Gender Inequality, Critical Race Theory, Sport History

Program of Study Chair: Dr. Gary Sailes

Email: ljhanks@indiana.edu



Byungik Park

Photo of Byungik Park. Park is a first year PhD student in the Sport Management program at Indiana University. He has a master’s in Sport Management from Indiana University (IU) and bachelor’s degree in Physical Education from Dongguk University in Seoul, South Korea. While as an undergraduate he worked in various university positions such as teaching assistant, administrative assistant, and research assistant. His research interests focus on how brand management influences various variables (e.g., sports teams, athletes, sport-related products, consumer behavior) in the field of sport management. As a member of the KSIA (Korea Ski Instructors Association), Park worked as a snowboard instructor in Yongpyong Ski Resort. He presently enjoys basketball, snowboarding, soccer, squash, and tennis in his free time.

Research Areas: Sport branding strategies, Personal (athlete) brand management, and Consumer behavior

Program of Study Chair: Dr. Antonio Williams

Email: park382@indiana.edu


David Lovell

David LovellLovell – a third-year PhD student in the Sport Management program at Indiana University – graduated from Indiana University with a master’s degree in Recreational Sports Administration in 2003 and a bachelor’s degree in Sport Management in 1993. He currently serves as an Associate Director of Branding and Fan Experience at the National Collegiate Athletic Association (NCAA). His responsibilities include strategic brand building and developing fan experience strategies for NCAA Championships and targeted initiatives. Prior to his work at the NCAA, Lovell served for five years as Assistant Athletic Director for Marketing and Promotions at the University of Miami. His work centered on generating revenue and increasing attendance for football, men’s and women’s basketball, and baseball. He served as the licensing representative for Hurricane Athletics and managed the contracts of key equipment suppliers and pouring rights partners. Lovell also served as an adjunct lecturer and taught an undergraduate sports marketing class at the University of Miami. Before joining the staff at Miami, Lovell served for five years as Director of Marketing and Promotions for Indiana University Athletics. His duties included generating revenue and increasing attendance for football, men’s and women’s basketball, volleyball, and men’s and women’s soccer. His responsibilities included visual brand oversight as licensing representative for IU Athletics. Lovell has been a member of the National Association of Collegiate Marketing Administrators (NACMA) since 1998, and currently serves on the NACMA board. His research interests include: Analysis of strategic plans among Division I college athletic departments; student-athlete experiences in college; relationship between marketing and sales in college athletics. In his free time Lovell enjoys running, reading, spending time with friends and family, traveling, and watching a variety of professional and collegiate sporting events.

Research Area: Marketing, branding, and strategic planning among Division I college athletic departments

Program of Study Chair: Dr. Paul M. Pedersen

Email: madlovel@indiana.edu