Sport Management Doctoral Program
Doctoral Student Committees
- L. Julius Hanks, II
- Hansol Hwang
- Ju Young Lee
- Namhun Lim
- David Lovell
- Byungik Park
- Chase Smith
- Juha Yoon
Hanks – a second-year PhD student in the sport management program at Indiana University – is a Bloomington native who graduated from Indiana University with a master’s degree in sport management and from Morehouse College (Atlanta, Georgia) with a bachelor’s degree in history and education. Following his undergraduate education, Hanks lived in Atlanta for two years and worked as a college advisor at South Atlanta High School where he was responsible for assisting many first generation students apply to college, engaging in academic advising, mentoring student athletes, managing community service opportunities, and facilitating fitness programs for students and faculty. He is currently an assistant track and field coach at Bloomington High School North where he is serves as the head sprint and relay coach. His prior experience as a collegiate cross country and track and field student-athlete and coach led him to the field of sport management and the graduate program within the School of Public Health at Indiana University. Hanks’ research interests are leadership and development, with a particular focus on investigating diversity in upper management in collegiate and professional athletics.
Research Areas: Leadership & Development, Race & Gender Inequality, Critical Race Theory, Sport History
Program of Study Chair: Dr. Gary Sailes
Prior to the commencement of his sport management graduate work, Hwang – who has bachelor’s and master’s degrees from Seoul National University and another master’s in sport management from Indiana University – worked for three years as a sport marketer for PhoenixPark, the biggest ski & golf resort in Korea. His primary job responsibilities were dealing with sponsorship with Samsung and VISA, as well as pricing for the annual ski packages in the organization. He was also a platoon leader for Korea Marine Corps for two years. Hwang’s research interests focus on a variety of sponsorship deals in the sport management field and sport brand extensions through various media outlets. He was a swimmer and field hockey player for many years. He now enjoys golf, tennis, and skiing in his free time.
Research Areas: Marketing; Sponsorship; Brand Extension
Park is a first year PhD student in the Sport Management program at Indiana University. He has a master’s in Sport Management from Indiana University (IU) and bachelor’s degree in Physical Education from Dongguk University in Seoul, South Korea. While as an undergraduate he worked in various university positions such as teaching assistant, administrative assistant, and research assistant. His research interests focus on how brand management influences various variables (e.g., sports teams, athletes, sport-related products, consumer behavior) in the field of sport management. As a member of the KSIA (Korea Ski Instructors Association), Park worked as a snowboard instructor in Yongpyong Ski Resort. He presently enjoys basketball, snowboarding, soccer, squash, and tennis in his free time.
Lee – a first year PhD student – has undergraduate (Sport Marketing and Management) and master’s (Athletic Administration) degrees from Indiana University (IU). While in the undergraduate program in IU, Lee had a summer job in the National Assembly and the Korea Baseball Association. While in the graduate program he has taught several courses in the Physical Activity Instruction Program (PAIP). Lee’s research interests include sport media consumer behavior, media violence, and social & psychological factors that affect sport media consumption. In his free time he enjoys playing and watching various sports such as bowling, golf, soccer, baseball, and basketball.
Research Areas: Sport media consumer behavior; Media violence; Social and psychological factors affecting sport media consumption.
Program of Study Chair: Dr. Choonghoon Lim
Lim enters the doctoral program after years of academic study and work as a practitioner. He graduated with a master’s degree in Financial Mathematics from University of Minnesota, Twin cities and received a dual-major bachelor’s degree in Ceramic and Mechanical Engineering at Yonsei University, Seoul. Namhun also worked for Samsung Electronics and LG Electronics in Korea. He was accountable for mechanical design part of LCD panel production equipment at Samsung and for production management of LCD monitors at LG. After aforementioned academic and field experiences, his ardent interest in sports has led him to the path of sport management at Indiana University. His research interests focus on sports economics and finance, especially, valuation of sport enterprises, financial management of the sport industry, and economic impact and development related to sport.
Research Areas: Sport economics; Sport finance
Program of Study Chair: Dr. Choonghoon Lim
Lovell – a third-year PhD student in the Sport Management program at Indiana University – graduated from Indiana University with a master’s degree in Recreational Sports Administration in 2003 and a bachelor’s degree in Sport Management in 1993. He currently serves as an Associate Director of Branding and Fan Experience at the National Collegiate Athletic Association (NCAA). His responsibilities include strategic brand building and developing fan experience strategies for NCAA Championships and targeted initiatives. Prior to his work at the NCAA, Lovell served for five years as Assistant Athletic Director for Marketing and Promotions at the University of Miami. His work centered on generating revenue and increasing attendance for football, men’s and women’s basketball, and baseball. He served as the licensing representative for Hurricane Athletics and managed the contracts of key equipment suppliers and pouring rights partners. Lovell also served as an adjunct lecturer and taught an undergraduate sports marketing class at the University of Miami. Before joining the staff at Miami, Lovell served for five years as Director of Marketing and Promotions for Indiana University Athletics. His duties included generating revenue and increasing attendance for football, men’s and women’s basketball, volleyball, and men’s and women’s soccer. His responsibilities included visual brand oversight as licensing representative for IU Athletics. Lovell has been a member of the National Association of Collegiate Marketing Administrators (NACMA) since 1998, and currently serves on the NACMA board. His research interests include: Analysis of strategic plans among Division I college athletic departments; student-athlete experiences in college; relationship between marketing and sales in college athletics. In his free time Lovell enjoys running, reading, spending time with friends and family, traveling, and watching a variety of professional and collegiate sporting events.
Research Area: Marketing, branding, and strategic planning among Division I college athletic departments
Program of Study Chair: Dr. Patrick Walsh
Smith has degrees from DePauw University (B.S. in economics) and Indiana University (M.S. in sport management). Following his undergraduate education, Smith lived in Chicago for two and half years and worked for AFN LLC, a logistics firm once located in Deerfield, IL. During this time he also assisted with the Deerfield High School boys basketball team, coaching the freshmen. In 2008, Smith was offered a coaching job with the men’s basketball program at the University of Indianapolis, where he assisted for one season. His duties included assisting the head coach in organizing, preparing, and conducting individual and team practices, trainings, and competitions. The following year he took a job in Centralia, IL, with Kaskaskia College as an assistant men’s basketball coach, student-excel facilitator, and residential advisor. He also had responsibilities that included student-athlete academic advising and course instruction. Currently, Smith works for a non-profit organization affiliated with Indiana University called the President’s Challenge. His research interests deal with the sociology of sport. Smith enjoys spending time with family and friends, playing basketball and softball, traveling, training for various running events, and cooking.
Research Areas: Factors influencing the gender and racial inequalities that exist within collegiate and professional sports in America.
Program of Study Chair: Dr. Gary Sailes
Yoon – a first-year PhD student – has various scholarly interests within the field of sport management, including such areas as sport communication and sport consumer behavior. Her specific research line is focused on quantitative and qualitative analyses of the media utilization as marketing strategies and the media effect on consumer behavior. Juha has a master’s in sport management from Indiana University and an undergraduate degree in physical education and business administration from Seoul Women’s University (SWU). She graduated in the top six percent of her class and received the Academic Excellence Scholarship and other awards in recognition of her leadership at the university and her commitment to the community. While at SWU, Yoon was a collegiate athlete in aerobic gymnastics and captained the team during her junior year. While she was on the team, the team placed first nationally two times. In addition to her academic and athletic background, Yoon has two years of work experience at Daemyung Vivaldi Ski Resort and is professionally certified to teach yoga and aerobics. In her spare time, Juha enjoys yoga, taekwondo, running, and the adventures/travels involved with learning about other cultures.
Research Areas: Sport Communication; Sport Consumer Behavior; The Olympics (Youth Olympic Games, Winter Olympic Games, etc.)
Program of Study Chair: Dr. Paul M. Pedersen