Sport Management Doctoral Program

Doctoral Students

Doctoral Student Committees

Research Committee
Members of the Research Committee
Activities Committee
Members of the Activities Committee
Communications Committee
Members of the Communications Committee
Marketing Committee
Members of the Marketing Committee

Doctoral Students

Troy Arthur

Photo of Troy ArthurTroy Arthur, has over 25 years of intercollegiate athletics experience. He is currently the Director of Academic and Membership Affairs. Arthur is responsible for NCAA Division I data analytics, risk management, membership requirements, hiring, professional development and performance management.  He chairs inclusion and internal employee engagement efforts for the NCAA national office.  In 2008, Arthur was director of diversity and inclusion, where he oversaw all diversity and inclusion initiatives, grant programs, internships, and all professional development programming.  

Arthur left the NCAA in 2006 and joined Learfield Sports and Communications as a general manager where he oversaw multi-media right agreements, corporate sponsorship sales, marketing, corporate activation and client development.  Prior to leaving the NCAA, he served on the NCAA championships leadership team. During his tenure in championships, Arthur was responsible for technology, staff training and development, along with championships oversight including the Division I Men’s College Cup.  He started his career at the NCAA in compliance services where he provided interpretive expertise and development of NCAA legislation, conducted compliance reviews and staffed the Division I Athletics Certification program.  

Prior to joining the NCAA in 1996, Arthur worked in local government in Connecticut where he developed alcohol and drug prevention programs for colleges and universities.  He also interned on Capitol Hill in Washington D.C. in the early 1990’s after coaching football, track and field at NCAA Division I and Division III schools.  
Arthur earned his Bachelors of Art in Sociology at Central Connecticut State University and his Masters of Art in Public Policy from Trinity College (CT).  He is currently pursuing his Doctor of Philosophy in Public Health at Indiana University, Bloomington.  He is a member of several civic and faith-based boards in Indianapolis including the Center for Leadership Development and is chairman of Beyond Athletics.   Arthur and his wife Debra resides in Carmel, Indiana with their three daughters Brianna (16) Gabrielle (14) and Maya (9).  

Arthur was Captain and a four-year-letter-winner in football at Central Connecticut State University.  He was second team All-ECAC and Walter Camp small school All-American his senior year.  Arthur’s hometown is Boston, Massachusetts.  He graduated from Natick High School where he played football, track and field.   

Jonathan Benedek

Photo of Jonathan BenedekJonathan Benedek is a PhD student in the Sport Management program at Indiana University. Benedek is a two-time graduate from Indiana University, earning with a master’s degree in Athletic Administration in 2009 and a bachelor’s degree in Sport Communication in 2008. He is currently the Senior Director of Marketing for the Indiana University Department of Intercollegiate Athletics. His responsibilities are primarily centered around increasing attendance and improving the fan experience for Indiana's 24 varsity sport programs. Additionally, he also works as an Adjunct Faculty member in the School of Public Health where he teaches a sport sales class. Benedek is also a Faculty Advisor for the Indiana University Student Athletic Board. Since 2011, Benedek has been a member of the National Association of Collegiate Marketing Administrators (NACMA). His research interests include marketing, branding, revenue generation in sport organizations and the role of collegiate athletics in higher education.

Research Area: Revenue generation, marketing, collegiate athletics & higher education

Program of Study Chair: Dr. Paul M. Pedersen


Alex Gang

Alex Gang, Doctoral StudentAlex Gang is a first-year PhD student in the Sport Management program at Indiana University.

Gang’s research interest centers on sport-for-development, in which he aims to utilize the concept of social capital to understand sport as a hook that rouses positive societal outcomes. In addition to sport-for-development, Gang’s other primary academic area of interest is in the management of professional sport, which, to a great extent, reflects his personal experience as a soccer player in different countries and organizations.

Gang earned his bachelor’s degree in political science with summa cum laude and honors in 2011 from Oklahoma City University, where he was active as a student-athlete in its men’s soccer program. Along with his academic achievement, Gang also earned NAIA All-American selection and regional offensive player of the season award in 2009. In 2010, Gang was recognized with CoSida/ESPN Academic All-American First Team for his performance on and off the field. Upon graduation he came to Indiana University to study public management at the School of Public and Environmental Affairs (SPEA).

His practical experience started as a promotion specialist at the Korean Ministry of Culture, Sport and Tourism and was further garnered as a director of youth development at Seongnam FC, which is one of the most decorated professional soccer teams in Asia.

Gang’s affiliation and interest in soccer have deep family roots. While his grandfather represented the Korean national soccer team on numerous occasions in the 1960s, his father was engaged in professional soccer until his retirement with the age of 33. Gang began as an active soccer player in Germany (where he joined 1.FC Köln’s youth team in 2000 for five seasons) and reached the professional level as he played on the side of Incheon United FC in the highest competitive soccer league in Korea.

Research Areas: Sport-for-Development, Social Capital, Management of Professional Sport

Program of Study Chair: Dr. Paul M. Pedersen


 L. Julius Hanks, II

Photo of L. Julius Hanks, II. Hanks is a Bloomington native who graduated from Indiana University with a master’s degree in sport management and a bachelor’s degree in history and education from Morehouse College (Atlanta, Georgia). Following his undergraduate education, Hanks worked as a college advisor at South Atlanta High School where he was responsible for assisting many first generation students apply to college, engaging in academic advising, mentoring student athletes, managing community service opportunities, and facilitating fitness programs for students and faculty. His professional experience in the sport industry includes coaching, facility management, event planning, and social media management. He served as a youth coach at Indiana Track Club, and an assistant track and field coach at Bloomington High School North as the head sprint and relay coach from 2012-16. His prior experience as a collegiate cross country and track and field student-athlete and coach led him to the field of sport management in the graduate program within the School of Public Health at Indiana University. Hanks’ research interests are the experiences and career pathways of minority groups in the sport industry, with a focus on African American women.

Research Areas: Race & Gender Inequality, Critical Race Theory, Black Feminist Thought, Sport Sociology

Program of Study Chair: Dr. Gary Sailes


William W. Jang

Photo of William JangWilliam W. Jang is a PhD student in Sport Management at Indiana University (IU). Jang's research interest involves consumer behavior associated with eSports. He is also interested in examining sportscape variables affecting sport consumption behavior. As a doctoral student, Jang has presented his research projects at national and international sport management and marketing conferences, including the North American Society for Sport Management (NASSM), the Sport Marketing Association (SMA), the Association of Marketing Theory and Practice (AMTP), and the International Sport Management Conference (ISMC). Recently, Jang was a recipient of the 2017 NASSM Doctoral Research Grant with a proposal entitled “Antecedents and Consequences Associated with eSports”. Jang received an undergraduate degree in Golf Management from Kyung-Hee University in South Korea and obtained a master's degree in Sport Management from the University of Georgia (UGA). As an undergraduate, Jang worked on a consulting project for Bear River Golf Resort and served as an intern for GMI Golf Group in Korea. At UGA, Jang completed his thesis entitled "Relationships between Sportscape and Behavioral Intention of Spectator: Case of Four Professional Major League Sport Events." Jang also worked as a physical education instructor and taught beginner golf classes at UGA. At IU, Jang works as an associate instructor, assisting various undergraduate sport management academic courses, including Strategic Management in the Sport Industry, Introduction to Sport Management, Sport Marketing, Issue: Intercollegiate Athletics, Legal Issues in the Sports Setting, Sport Facility and Event Management, and Managing the Sport Enterprise. For the past three years, Jang has also worked as a frontline staff member assisting an international training grant (i.e., International Study, Training, Education Program, iSTEP), which provide academic and internship experiences at IU for visiting students from Shanghai International Studies University. In his spare time, Jang enjoys playing golf.

Research Areas: Consumer behavior, Sport venues’ physical environments and atmospherics, and Service quality
Program of Study Chair: Dr. Kevin K. Byon

Charles Jones

Photo of Charles JonesJones’ research interests focus on different aspects of sport consumer behavior, primarily in the context of recurring mega sport events. Jones’ research has been published in sport management and social psychology journals and he has presented his research at domestic and international sport management and marketing conferences. Jones graduated from Georgia Southern University with a master’s degree in Sport Management in 2013 and a bachelor’s degree in Multimedia Communication in 2010. While in the undergraduate program at GSU, Jones worked as a broadcaster for the Georgia Southern Radio Network where he hosted a post-game call-in show following Eagle football games, in addition to performing play-by-play and color analyst roles for select GSU women’s and men’s basketball games. Following his undergraduate education, Jones worked as an account executive for a radio station in middle Georgia where he created and implemented marketing plans for area businesses that sponsored high school football radio broadcasts.  As a graduate student, Jones worked as a media relations assistant where he served as the primary media relations contact for six varsity sports. In this role, Jones produced press releases and online content to promote GSU teams and student-athletes. As a doctoral student in sport management, Jones received academic appointments that allowed him to serve as an associate instructor and graduate teaching assistant. In these roles, he has taught undergraduate sport management courses, assisted in lecture classes taught by faculty in the sport management program, and taught various physical activity courses. In his spare time he enjoys attending IU sport events and listening to music.

Research Areas: Consumer Behavior, Relationship Marketing, Service-Dominant Logic, Fan Engagement

Program of Study Chair: Dr. Kevin K. Byon


Kyungyeol (Anthony) Kim

Photo of Anthony KimKyungyeol (Anthony) Kim is a doctoral student in the sport management program at Indiana University. He graduated from Kyung-Hee University, majoring in sport coaching, and earned his master’s degree in sport management at Seoul National University. His research interests largely lie in the area of service and relationship marketing in the contexts of spectator and participative sport. Specifically, by applying a consumer-centric view and social psychology theories, Kim seeks to ascertain the relationships among sport service environments (e.g., employees, other consumers, and physical surroundings), individuals’ consumption experiences (e.g., values and emotions), and consumer behavior (e.g., consumer citizenship and dysfunctional behavior). Kim won the 2017 North American Society for Sport Management’s (NASSM) student research competition. He also has presented his research at sport management and marketing conferences, including NASSM, Sport Marketing Association, and International Colloquium on Relationship Marketing.

Research Areas: Sport service and relationship marketing, Sport consumer behavior, Consumer citizenship and dysfunctional behavior, Corporate social responsibility

Program of Study Chair: Dr. Kevin K. Byon


Byungik Park

Photo of Byungik Park. Park has a master’s in Sport Management from Indiana University (IU) and bachelor’s degree in Physical Education from Dongguk University in Seoul, South Korea. As an undergraduate he worked in various university positions such as teaching assistant, administrative assistant, and research assistant. His research interests focus on how brand management influences various variables (e.g., sports teams, athletes, sport-related products, consumer behavior) in the field of sport management. As a member of the KSIA (Korea Ski Instructors Association), Park worked as a snowboard instructor in Yongpyong Ski Resort. He presently enjoys golf, snowboarding, soccer, and tennis in his free time.

Research Areas: Sport branding strategies, Personal (athlete) brand management, Sensory marketing, Consumer behavior

Program of Study Chair: Dr. Antonio Williams


David Lovell

David LovellLovell – a third-year PhD student in the Sport Management program at Indiana University – graduated from Indiana University with a master’s degree in Recreational Sports Administration in 2003 and a bachelor’s degree in Sport Management in 1993. He currently serves as an Associate Director of Branding and Fan Experience at the National Collegiate Athletic Association (NCAA). His responsibilities include strategic brand building and developing fan experience strategies for NCAA Championships and targeted initiatives. Prior to his work at the NCAA, Lovell served for five years as Assistant Athletic Director for Marketing and Promotions at the University of Miami. His work centered on generating revenue and increasing attendance for football, men’s and women’s basketball, and baseball. He served as the licensing representative for Hurricane Athletics and managed the contracts of key equipment suppliers and pouring rights partners. Lovell also served as an adjunct lecturer and taught an undergraduate sports marketing class at the University of Miami. Before joining the staff at Miami, Lovell served for five years as Director of Marketing and Promotions for Indiana University Athletics. His duties included generating revenue and increasing attendance for football, men’s and women’s basketball, volleyball, and men’s and women’s soccer. His responsibilities included visual brand oversight as licensing representative for IU Athletics. Lovell has been a member of the National Association of Collegiate Marketing Administrators (NACMA) since 1998, and currently serves on the NACMA board. His research interests include: Analysis of strategic plans among Division I college athletic departments; student-athlete experiences in college; relationship between marketing and sales in college athletics. In his free time Lovell enjoys running, reading, spending time with friends and family, traveling, and watching a variety of professional and collegiate sporting events.

Research Area: Marketing, branding, and strategic planning among Division I college athletic departments

Program of Study Chair: Dr. Paul M. Pedersen


Jin Park

Jin Park, Doctoral StudentsJin Park is a Ph.D. student and Associate Instructor in the Sport Management program at Indiana University. He earned his bachelor degree in Sociology from Pusan National University in South Korea and master’s degree in Sport Management from Indiana University.

In terms of work experiences, he served in the South Korea military as a lieutenant officer for the position of company commander for two years. Prior to joining the program, he also worked for the women’s soccer team at the division I institution. His responsibilities included managing team finance, travel schedules, and game-day operations along with media. He has taught various physical activity courses, given guest lectures at undergraduate classes, and presented scholarly works in international academic conferences such as NASSM, NASSS, and SMA.

Park’s primary research interest lie on factors influencing student-athletes’ career development. His current research specifically focuses on personal branding of student-athletes via social media. He is also interested in exploring various social issues in sport industry including race, gender, and organizational factors from sociological perspectives.

In his spare time, he enjoys playing basketball, soccer, and racquetball, swimming, and working out. He has become a big fan of Dwyane Wade since watching the Heat game for the first time in Miami in 2009.

Research Areas: Student-athletes’ Career Development, Athletes’ Personal Branding, Sociological Issues in Sport

Program of Study Chair: Dr. Antonio Williams


Sungwook (Sean) Son

Sungwook (Sean) Son, Doctoral StudentSungwook (Sean) Son is a PhD student and Associate Instructor in the Sport Management program at Indiana University. Before joining the PhD program at IU, he received his master’s degree in design and branding strategies at Brunel University in London, and a bachelor’s degree in graphic design at the School of Visual Arts (SVA) in New York. Sean also has 7-year work experiences in the field of design, advertising, and marketing. As a designer and an assistant account executive, his duty was to formulate advertising, design, and branding strategies, create marketing messaging and advertising concept, and implement and execute various communication campaigns. His research interests lie primarily in the area of sport branding and foreign fan behavior. Specifically, Sean’s studies focus on how sport organizations use various branding strategies to build emotional relationship with both local and satellite fans.

Research Areas: Sport Branding, Design in Sports, Foreign Fan Behavior

Program of Study Chair: Dr. Antonio Williams


Hyunseok Song

Hyunseok Song, Doctoral StudentHyunseok Song is a Ph.D. student in Sport Management at Indiana University (IU). Song's research interest involves sport consumer behavior associated with customer relationship marketing and social media in sport management. Song also has an interest in the development/refinement of quantitative methods available in sport management. Song has two research projects published in Journal of Retailing and Journal of Global Scholars of Marketing Science. In terms of his academic background, Song has a bachelor’s degree in Business administration and a master’s degree in Marketing from Hanyang University in South Korea and a master's degree in Mathematics from Georgia State University. At Georgia State University, Song worked as a graduate lab assistant at Mathematics Interactive Learning Environment (MILE), assisting with a number of undergraduate students. At IU, Song currently works as a teaching assistant for sport management classes such as “Managing the Sport Enterprise” and “Strategic Management in the Sport”. In his spare time, he loves playing tennis.

Research Areas: Sport consumer behavior, customer relationship marketing, social media, quantitative methods in sport management
Program of Study Chair: Dr. Kevin K. Byon

Hope Zeller

Photo of Hope ZellerZeller is a PhD student and Associate Instructor in the Sport Management program at Indiana University. Zeller attended Indiana University for her master's degree in Sport Management and has a bachelor’s degree in Liberal Studies with concentrations in Business, Sociology, and Youth Ministry from Bethel College. Zeller currently works for DistinXion, a non-profit organization that uses sports training to teach character through summer athletic camps and other programs. She has held the VP of Marketing position and is currently the VP of Talent Management and Director of the Cheerleading Division for DistinXion. Her responsibilities include developing and implementing marketing strategies, maintaining the DistinXion brand, and donor and sponsor management. Zeller also developed and manages the cheerleading division and has recruited, trained, and mentored college cheerleaders to work and make a positive impact at DistinXion Cheer Camps. Through DistinXion's college internship experience, Zeller has also mentored over 75 interns in their personal, professional, and leadership development. Zeller has also been a public speaker for numerous conferences for women and teen girls, encouraging them to make a positive impact.  Along with her experience with DistinXion, Zeller has vast experience in the professional sport world while her husband played professional basketball.  

Research Areas: Sport Sociology, Professional Sport & Family, Intercollegiate Sport & Family, Character and Leadership Training in Sport

Program of Study Chair: Dr. Cassandra Coble


Jingxian (Cecilia) Zhang

Photo of Jingxian (Cecilia) ZhangJingxian (Cecilia) Zhang is a Ph.D. student in the Sport Management program at Indiana University (IU). As a doctoral student, , Zhang received an academic appointment of associate instructor (AI). As an AI, Zhang assists undergraduate classes (i.e. Issues in Intercollegiate Athletics and Issues in Sport Communication) taught by sport management faculty members. Her research interests broadly lies in consumer behavior as it relates to event impact, image, satisfaction, and behavior intentions in the context of mega sport event. She has a bachelor’s degree in English and master's degree in Sport Management from Shanghai University of Sport. She worked as a volunteer at numerous mega event that includes Chinese Grand Prix, the 2011 IAAF (International Association of Athletics Federations) Shanghai Diamond League, and 2012 Shanghai Tennis Masters Series. In addition, Zhang wrote sections concerning Chinese National Philosophy and Social Science program with regard to interactivity between sport and tourism industry. In her free time, Zhang enjoys travel reading novels, and watching various sport programs.

Research Areas: Consumer Behavior, Relationship Marketing, Event Marketing, and Sport Tourism

Program of Study Chair: Dr. Kevin K. Byon