Sport Marketing & Management Undergraduate Program

Mission Statement

Sports Marketing and Management Indiana UniversityThe Department of Kinesiology Sport Marketing & Management Program strives to continue its tradition of excellence in the creation and dissemination of knowledge, technical skills, and conceptual understanding of contemporary sport marketing / management to students, colleagues, professionals in the sport business industry, and to the field of sport management through demonstrated excellence in teaching, research, and service.

Undergraduate Program Overview

Terri Jackson questions when speaking at Indiana University

The philosophy of the Sport Marketing and Management Program is based on a theoretical foundation in course work with a practical application to prepare graduates for success in the field of commercial sports. The curriculum includes classes from a variety of disciplines and an internship program designed to give the student hands-on experience in the field.

Degree Requirements

Bachelor of Science in Kinesiology
Major in Sport Marketing & Management
120 credit hours with a minimum 2.0 GPA required for graduation

List of Requirements


Students who have been admitted to Indiana University are eligible to be considered for admission to the Sport Marketing and Management Program in the School of Public Health-Bloomington by meeting the following requirements.

A newly admitted freshman pursuing a Bachelor of Science in Kinesiology degree with this major will receive an offer of direct freshman admission to the sport marketing and management if he or she meets both of the following criteria:

  • The applicant must have earned one of the following minimum standardized test scores: A combined critical reading and math score of 1290 on the SAT (Scholastic Aptitude Test) or a composite score of 29 on the ACT (American College Test).
  • The applicant must have either graduated in the top 12 percent of his or her high school graduating class or earned a minimum high school GPA of 3.5.

If students do not qualify for direct admission, they must seek to meet all of the following criteria:

  • The student must successfully complete at least 30 credit hours.
  • The student must have a minimum 2.5 cumulative grade point average (GPA) at Indiana University.
  • Student must complete SPHM 211 with a C- or better.
  • Must have a declared Sports Marketing and Management Major to certify out of University Division.

If a student earns less than 2.0 semester GPA for the term before entering the School of Public Health-Bloomington, the student may be admitted on academic probation as long as the student has completed 30 credits and has at least a 3.0 cumulative GPA.

  • For purposes of admission, the average of the grades earned in the prerequisite courses will be used to compute the GPA. For repeated courses, the highest grade will be used in the computation of the prerequisite average GPA.
  • Participation in the Sport Marketing and Management Orientation Program. After receiving an offer of admission, students are required to attend an orientation program at a time specified in the offer. Failure to attend this orientation program may cause the offer of admission to be withdrawn.
Additional Information

Individuals with further questions may contact the undergraduate sport management coordinator, Dr. Cassandra Coble, or the program advisor,  Cindy Moore.  If additional information is needed, feel free to contact the director of the sport management program, Dr. Paul M. Pedersen.

Career Opportunities

The sport marketing and management major develops skills necessary for entry into the sports marketplace. Employment opportunities are directed to the fields of professional sports, amateur sports, and intercollegiate sports. Our former students have assumed a number of professional and internship positions with major teams and sports organizations. Our graduates serve as mentors to our undergraduate majors and often return to campus as guest speakers in our classes. The Sport Marketing Alliance at Indiana University, to which many of our students majors belong, plays an active role in locating internship and employment opportunities for its members.

Terri Jackson speaking at IU.

IU Sport Management Majors attending presentation by Ms. Terri Carmichael Jackson, Director of Operations for the Women's National Basketball Association Players Association (WNBAPA).


Image of Sport Marketing faculty, 2019
The faculty in the undergraduate sport marketing/management program at Indiana University-Bloomington are, from left to right, Dr. Gary Sailes, Dr. Juha Yoon, Dr. Cassie Coble, Dr. Kevin Byon, Dr. Antonio Williams, Dr. Julius Hanks, Dr. Mike Willett, and Dr. Paul M. Pedersen.

Affiliated Professionals


A variety of services are available to each Sport Marketing and Management student at Indiana University. Whether you are looking to view your Bursar, registration or final exam information, the resources are available. Looking for career advice? Check out the Career Center


Dr. Cassandra Coble
Sport Management Undergraduate Coordinator
Indiana University
School of Public Health-Bloomington
Department of Kinesiology
1025 E. 7th St., Room 112
Bloomington, IN  47405