Sport Marketing & Management Undergraduate Program

Mission Statement

Sports Marketing and Management Indiana UniversityThe Department of Kinesiology Sport Marketing & Management Program strives to continue its tradition of excellence in the creation and dissemination of knowledge, technical skills, and conceptual understanding of contemporary sport marketing / management to students, colleagues, professionals in the sport business industry, and to the field of sport management through demonstrated excellence in teaching, research, and service.

Undergraduate Program Overview

Nansheng Chen, the Secretary General of the Chinese Basketball Association, visits NCAA headquarters after guest speaking at Indiana University

The philosophy of the Sport Marketing and Management Program is based on a theoretical foundation in course work with a practical application to prepare graduates for success in the field of commercial sports. The curriculum includes classes from a variety of disciplines and an internship program designed to give the student hands-on experience in the field.

Degree Requirements

Bachelor of Science in Kinesiology
Major in Sport Marketing & Management
120 credit hours with a minimum 2.0 GPA required for graduation

List of Requirements


Students who have been admitted to Indiana University are eligible to be considered for admission to the Sport Marketing and Management Program in the School of Health, Physical Education, and Recreation by meeting the following requirements.

  1. Completion of 40 credit hours of college course work that counts toward graduation. This course work may be completed at Indiana University or at another accredited institution offering comparable course work. The applicant must be in good academic standing.

  2. Successful completion of the following five prerequisite courses:
    • Business A201 or A202 (P: A100)
    • Business L201 (P: Sophomore standing)
    • Business E201 or E202
    • SPH P211 Introduction to Sport Management
    • Mathematics M118 or A118, or both D116-D117 or M119
    Applications are reviewed on an individual basis. Admission will be based upon the applicant’s GPA (both prerequisite course and cumulative GPA), and generally students should have a minimum GPA of 3.0 to be considered for admission. Other factors will be considered as well, such as trend in grades, experience in sport activities, sport related work or volunteer experience, and other relevant skills and experiences.
  • For purposes of admission, the average of the grades earned in the prerequisite courses will be used to compute the GPA. For repeated courses, the highest grade will be used in the computation of the prerequisite average GPA.
  • Submission of an application by the required deadline. Undergraduates are admitted to the Sport Marketing and Management Program once each year. The application deadline for admission is December 15. Students will be notified of admission no later than February 15. Grades for all prerequisite course work must be on the student’s University transcript by the end of the semester of application. Applications are available at the School of Health, Physical Education, and Recreation, Records Office, Room 115.
  • Participation in the Sport Marketing and Management Orientation Program. After receiving an offer of admission, students are required to attend an orientation program at a time specified in the offer. Failure to attend this orientation program may cause the offer of admission to be withdrawn.
  • A maximum of 60 new students will be accepted into the Sport Marketing and Management Program each year. Admission is competitive. Generally students apply during their sophomore year.
Additional Information

Individuals with further questions may contact the undergraduate sport management coordinator, Dr. Cassandra Coble, or the program advisor,  Cindy Moore.  If additional information is needed, feel free to contact the director of the sport management and sport communication programs, Dr. Paul M. Pedersen.

Career Opportunities

The sport marketing and management major develops skills necessary for entry into the sports marketplace. Employment opportunities are directed to the fields of professional sports, amateur sports, and intercollegiate sports. Our former students have assumed a number of professional and internship positions with major teams and sports organizations. Our graduates serve as mentors to our undergraduate majors and often return to campus as guest speakers in our classes. The IU Sport Marketing Alliance, to which many of our students majors belong, plays an active role in locating internship and employment opportunities for its members.

IU Sport Management Majors attending the 2014 Winter Baseball Meetings Job Fair in San Diego.

IU Sport Management Majors attending the 2014 Winter Baseball Meetings Job Fair in San Diego.


Photo: The faculty in the sport management doctoral program at Indiana University-Bloomington are, from left to right, Dr. Paul M. Pedersen, Dr. Erin McNary, Dr. Cassie Coble, Dr. Gary Sailes, Dr. Antonio Williams, and Dr. Kevin Byon.
The faculty in the undergraduate sport marketing/management and sport communication programs at Indiana University-Bloomington are, from left to right, Dr. Paul M. Pedersen, Dr. Erin McNary, Dr. Cassie Coble, Dr. Gary Sailes, Dr. Antonio Williams, and Dr. Kevin Byon.

Affiliated Professionals


A variety of services are available to each Sport Marketing and Management student at Indiana University. Whether you are looking to view your Bursar, registration or final exam information, the resources are available. Looking for career advice? Check out the Career Center.


Dr. Cassandra Coble
Sport Management Undergraduate Coordinator
Indiana University
School of Public Health-Bloomington
Department of Kinesiology
1025 E. 7th St., Room 112
Bloomington, IN  47405